Given how walled gardens have emerged, and how mobile ecosystems are winning, I'm not sure organic growth from social media is that great unless you go where it's easier to grow. This typically means optimizing content for the channel and to your desired audience.
Social media automation is having trouble keeping up. But as the Creator Economy scales slowly in new ways, there is a lot of potential.
Given how walled gardens have emerged, and how mobile ecosystems are winning, I'm not sure organic growth from social media is that great unless you go where it's easier to grow. This typically means optimizing content for the channel and to your desired audience.
Social media automation is having trouble keeping up. But as the Creator Economy scales slowly in new ways, there is a lot of potential.