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Cole Noble's avatar

You hit the nail on the head here. The value proposition is the critical first step in getting people to subscribe. Another important point that ties in with value proposition is the CTA. You can usually tell whether someone understands what they're offering from how they ask you to subscribe. Are they begging (i.e. please subscribe to help me out) or are they making you an offer (i.e. subscribe now to get x y or z)

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🅟🅐🅤🅛 🅜🅐🅒🅚🅞's avatar

I saw that Reddit post too. You are correct that we should know who we are writing for and what we want to accomplish.

I am writing for people like you, Krager (if that's your real name:)), and the value I add is answering the number one question Substack writers have. How to get more subscribers?

Unfortunately the answer involves some work on their behalf. Not digging ditches hard work, but some mental and copy paste stuff. I could drop a link to one of my articles here, but I'm sure your readers are smart enough to find me if they want. Good luck with your software!

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